SEO stands for "search engine optimization". It refers to techniques that help make a website more visible in organic search results for people who are searching for a brand, product, or service through search engines like Google, Bing, or Yahoo. 

SEO is a series of actions that must be carried out to optimize and improve web positioning in search engines.

For the public to find what they want, the search engines carry out an "investigation" verifying which pages can offer you the best answer and for this we use SEO, to facilitate the search engines answer through visual improvements, content, links etc.

The most immediate difference is that SEM is paid and SEO is organic positioning, that is, free. The only thing that will cost you is the time you dedicate to it.Organic results are those that appear in search engines, for free, based on an algorithm. Paid—or inorganic—are the search results that appear at the top or side of the search engine page. These are the links that advertisers pay to appear on different search engines.

This is the first difference that they will give you because it is the most notable, but it is not the only one. With SEO you will achieve results slowly but lasting over time. On the contrary, with SEM, the results are immediate but will last as long as you decide to continue paying PPC fee paid directly to either Google or any other search engine.SEO is changing and updating periodically, while SEM you can control it.

With SEM, high technical knowledge is not required and any website can use it, SEO however, if certain technical knowledge is required.

SEO helps to improve the visibility of your business website by showing your web page to your potential customers if you know how to choose the keywords well, which leads to more visibility, more web traffic, increasing the number of visits, achieving greater interaction with customers, giving you the opportunity to engage conversation with the user both to offer them what they are looking for and to help you continue to improve.

We offer monthly SEO plans depending upon the needs of our customers ranging from $195-$495/Month. If you are interested but have questions, you can send us an email asking about our services without any commitment.

We use many Tools to analyze and optimize any website for our client base. Some of the tools we regularly use include:-

Google Analytics: This tool is used to monitor visits to a website.

Google Search Console – Useful to help monitor, maintain, and improve a website's presence in Google search results.

Keyword Tool – This keyword tool helps users identify what their target audience is searching for.

Screaming Frog: In addition to finding useful information for conducting an audit, this tool acts as a Seo Spider crawling the entire website.

Google Page Insights and GTMetrix  : is a web service that helps you detect the aspects or factors that affect your loading speed.

We have used all of them ourselves and we know how good they are, we hope they will be useful for you to get started.

Web positioning is improved through SEO strategies. Although it may not seem like it, there is much more behind a beautiful web design.

The web design of your website must be visually appealing to your website visitors, and the font size must be optimum, have a harmony of colors, a pleasant design, and easy navigation, it must also be responsive to both computers and Smartphones , which is easy to handle and intuitive, the loading time is essential to be fast (because nobody likes to wait), and of course, the content that you want to show to your target audience must be original, relevant and of high quality.

These are some aspects that you can put into practice right now, if you still see that your website is not rising, send us an email to see how we can help you.

Keywords are the main business services, products, or anything which you offer on your website. The website content must have these keywords otherwise it will make it very difficult for search engines to rank your website. While keywords are important it is important to ensure that you do not over-stuff your content and webpages with keywords.

Backlinks are links from a website that take you to another website, that is, if A links a link from B, B receives a backlink from A.

Link building is an SEO strategy based on getting external links that are directed to our website , blog, store, etc. In this way, traffic will increase and we will be able to better position our page in search engines.

Also known as getting links; It is about getting other websites to put a link to your website to position you.

Whether or not the domain contains the keyword has its pros and cons. Few years ago having domain with keywords used to help in rankings. However, these days it is your brand building combined with digital marketing which will produce results. Domain name needs to be short and easy to remember and must not be overloaded with keywords. At most, you can include 1 keyword in domain if your brand name domain is not available. Otherwise, it is always better option to have a unique domain.

Nowadays, having the brand name in the domain becomes more important, since it not only sells the product but also an experience that is associated with the brand name. And create a whole business culture around it with which the potential client feels identified.

There are a number of different factors that will determine how quickly (or slowly) you will see results. This list includes (but is not limited to) these items:

The amount of content you create
The quality of the contents
How the content is received/shared by the public
If you have a large or small website, with a strong or weak domain authority

A large site might see results in a couple of days if search engines crawl the site regularly. Smaller sites will most likely take longer because they are crawled less frequently. Wait at least a week, or better if a month, before considering changing your SEO strategy — or a little longer if you're new to SEO.